BRANDING | WED DESIGN & Development
Blue Fire Collective
Blue Fire Collective is an integrated marketing collective made up of content, media, design, and digital strategists that offers a 360° approach to branding and marketing for active lifestyle brands and community-centered organizations at every stage of growth. I worked with Blue Fire to develop their vision into a brand identity and a website that showcases the brand’s personality and unique make-up.
About the logo
Blue Fire Collective was founded in the ski resort town of Steamboat Springs, Colorado. They wanted a retro inspired logo that would be a nod to their ski town roots while also representing their modern take on digital marketing. After developing mood boards and going through several rounds of iterations we landed on this striped design with a punchy, retro color palette and typography that exhibits their eclectic vibe.
Web Design + "Fireside Sessions"
Using the branding at a starting point, I designed a website based on their desire for a clean apporach that told the story of who Blue Fire Collective is and why someone should care. We infused their personality through imagery, texture, and color while telling the story of a group of people that are passionate about their areas of expertise and are driven to inspire others. They launched a series of free marketing sessions that they needed secondary branding, social assets, and a landing page for as well. The concept was inspired by the types of open, meaningful conversations that are had around bonfires - hence Fireside Sessions. The primary logo was adapted into a circular badge to emulate togetherness and the outdoors that has a heavy influence on this brand.
