DESIGN | BRANDING | WEB DESIGN

SamCart

The following body of work shows the variety of projects I've worked on at SamCart as the Senior Graphic & Web Designer. My role focused on brand development, website initiatives, and marketing assets such as digital ads, social media creative, landing pages, eBooks, case studies, and more.

Web Design

My work involved a large site migration from Wordpress to Webflow as well as redesigning all graphics and the website to align with the new brand guidelines. I built out a dynamic design system, CMS collections, and a wide variety of resusable compontents to optimize page creation efficiency.

Branding

I led a rebranding initiative that included market research, reviews with leadership, a company brand launch, and updating all existing assets to meet the new visual identity and standards. I took a dated, generic brand and created a new visual identity that evoked the brand voice, personality, and values through a refreshed color palette, new font families, and detailed guidelines on how to use these new assets.