DESIGN | ART DIRECTION

Smartwool - Curated Collection

Smartwool’s Curated Collection features limited-edition bold, colorful designs that are printed on their Merino wool socks by utilizing a 360-degree printing process.

My role on this project was to create a look and feel for the Fall 2018 digital campaign. I was responsible for designing the collection specific landing page, all imagery that would appear on smartwool.com, an email campaign, and social media assets. In addition, I art directed a photoshoot to execute on animation concepts that I then developed and used across email, social, and the ecommerce website.