WED DESIGN | ART DIRECTION

Smartwool - Discover Mini Site

This was an initiative to add a brand story-telling experience to Smartwool’s ecommerce site. As part of a larger effort to create a distinction between the shopping portion of the website and the brand’s story portion, the “Discover” site was created. It was developed to live within the smartwool.com framework but also have its own identity. A mega-navigation was created to organize this new section of the website that inlcuded the brand’s purpose and value story, advocacy initiatives, sustainability efforts, product transparency, product technologies, brand athletes, and more. I created designs and worked on implementing across all the pages that fell under “Discover” to create a cohesive and unified mini-site.