DESIGN | BRANDING | WEB DESIGN | PRINT
Steamboat Resort
This collection represents the variety of projects I worked on for Steamboat Ski & Resort Corporation. I was responsible for various print and digital assets including sales materials and collateral, social media campaigns, email campaigns, event advertising and branded give-aways, on-mountain signage, and more. I also worked on projects for the business's ancillary brands, The Steamboat Grand and Steamboat Weddings, as well as the branding and menus for resort-owned restaurants.
The Trail Forward
The Trail Forward campaign was created to provide clear information about the 2020-2021 season in the midst of the COVID-19 pandemic. The goal was to take the stress out of planning trips to our beautiful outdoor spaces. The look and feel was designed to match this tone and therefore incorporated lighter colors into the color palette and a clean, minimalistic approach.
On-Mountain Secondary Branding
I designed branding and signage materials to support various on-mountain marketing efforts secondary to the core brand that included restaurants, events, clinics, and more. Each had it's own set of requirements, but it was imperative that all secondary branding met the high standards of the resort experience for guests.
The Steamboat Grand
I redesigned The Steamboat Grand's website to align with its new modern and clean branding as well as to improve the usability of the site. I utilized intuitive sliders and a simplified layout to encourge user engagement.
Steamboat Weddings
I was tasked with updating the branding, website, and marketing collateral of Steamboat Weddings so that they stand out as a unique aspect of the Steamboat Resort offerings. Steamboat Resort is a beatiful, simplistic, and natural backdrop for weddings being held in any season. Therefore, I took a clean and photography-focused design approach that let the venues speak for themselves. I also utilized a color palatte and subtle design elements to compliment the beauty of the outdoor spaces.
